We Built WiseUpIA Because We Were Tired of Spreadsheet Chaos
Back in early 2023, three finance professionals sat in a coffee shop arguing about expense reports. Again.
One of us had just spent six hours tracking down missing receipts. Another was rebuilding a corrupted spreadsheet for the third time that month. The third was explaining to yet another client why their expense data didn't match across different systems.
We looked at each other and realized something obvious: if we were struggling with this, every business owner in Vietnam probably was too. The tools available either cost too much, required a PhD in accounting software, or simply didn't work the way actual businesses operate.
So we started building something different. Not a fancy enterprise system. Not another complicated platform. Just a straightforward way to track expenses that actually makes sense.
How We Got Here
Building expense management software turned out to be harder than we thought. But also more rewarding.
The Beginning
Started with five beta clients who were brave enough to test our half-finished system. They gave us brutally honest feedback. We rebuilt everything twice.
Finding Our Rhythm
Launched officially in March. Spent the rest of the year listening to what businesses actually needed rather than what we thought they wanted. Added receipt scanning because everyone asked for it.
Growing With Clients
Now working with over 200 businesses across Vietnam. Still learning something new every week about how different companies handle their finances.
What Drives Our Decisions
We're not perfect. But these principles help us stay focused when things get complicated.
Keep It Simple
Every time we add a feature, we ask: will this confuse people? If yes, we either rethink it or don't build it. Complexity is easy. Simplicity takes work.
Real Support
When you email us, you get a person who actually works here. Not a chatbot. Not a scripted response. Someone who can look at your account and help solve the problem.
Transparent Pricing
No hidden fees. No surprise charges. No "contact us for pricing" nonsense. You know exactly what you're paying and what you're getting.
Meet Linh
Our lead developer and the person who actually makes this software work.
Linh Phuong Tran
Senior DeveloperBased in Rạch Giá
contact@wiseupia.com
Her Story
Linh joined us in April 2023 after spending five years building banking software. She got tired of working on systems that nobody understood and wanted to create something that felt more human.
She's the one who insisted we add the bulk import feature that everyone now loves. She's also the one who catches bugs before they become disasters. When something breaks at 2am, she's usually already fixing it before we even notice.
What She Actually Does
Linh handles everything from server infrastructure to the interface you see every day. She writes the code that processes your receipts, organizes your expense categories, and generates those reports you send to your accountant.
She also answers technical support questions, which means she probably knows your expense patterns better than you do. Don't worry, she's good at keeping secrets.
Her Expertise
How We Work With You
Setting up expense management shouldn't feel like a project. Here's what actually happens when you start with us.
Quick Setup
Create an account, connect your bank if you want, or start uploading receipts. Takes about ten minutes. No mandatory training calls.
Learn As You Go
The system adapts to how you work. Most people figure out the basics within a day. Advanced features are there when you need them, hidden when you don't.
Ongoing Support
Email us when you have questions. We usually respond within a few hours. If something's broken, we fix it. If you need a new feature, we consider it seriously.
Want to See How It Works?
We're always happy to walk through the system with potential clients. No pressure, no sales pitch. Just an honest conversation about whether this might help your business.
Get In Touch