Cookie Policy
Last Updated: January 15, 2025
At WiseUpIA, we believe in being straightforward about how we collect and use data when you visit wiseupia.com. This policy explains what tracking technologies we use and why they matter for your experience with our expense management platform.
Cookies are small text files that get stored on your device when you browse our site. They help us remember your preferences and understand how people interact with our services. We're not trying to be sneaky about it — this is standard practice across the web, and we want you to know exactly what's happening.
What We Track and Why
Our tracking serves a few specific purposes. Some of it keeps the site working properly. Some helps us understand what's useful and what isn't. And yes, some of it helps us reach people who might benefit from better expense management tools.
Essential Functions
These cookies keep wiseupia.com running smoothly. They remember your login status, maintain your session security, and ensure the platform responds to your actions correctly. Without these, the site simply wouldn't work as intended. You can't really opt out of these because they're necessary for basic functionality.
Performance Analytics
We track how visitors move through our site — which pages get the most attention, where people spend time, and where they lose interest. This data helps us figure out what's working and what needs improvement. All of this information is aggregated, so we're looking at patterns rather than individual behavior.
Preference Settings
These remember your choices so you don't have to keep making them. Things like your language preference, display settings, or which information you've already seen. They make your experience more convenient and personalized to how you actually use the platform.
Marketing Connections
These help us understand which channels bring people to our site and whether our messaging resonates. They also allow us to show relevant information to people who've expressed interest in expense management solutions. We work with advertising partners who use similar technologies to reach appropriate audiences.
Specific Technologies We Use
Here's a breakdown of the actual tracking tools active on wiseupia.com. We've tried to be specific about what each one does.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_token | Maintains your logged-in status and protects against unauthorized access | Session only |
| user_preferences | Stores your display settings and interface choices | 1 year |
| analytics_id | Tracks site usage patterns to help us improve navigation and features | 2 years |
| campaign_source | Identifies which marketing channel brought you to our site | 30 days |
| feature_flag | Manages testing of new functionality before full release | 90 days |
Third-Party Services
We work with external services that place their own tracking technologies on wiseupia.com. These partners have their own privacy policies that govern how they handle data.
Analytics Providers
We use analytics tools to understand site performance and user behavior. These services collect information about your visit — pages viewed, time spent, device type, and general location. This helps us identify which aspects of our platform are most valuable and where we should focus development efforts.
Advertising Networks
Marketing partners help us reach businesses that might benefit from improved expense management. They use cookies to understand which audiences engage with our content and to measure campaign effectiveness. You'll sometimes see WiseUpIA information on other sites if you've previously visited our platform.
Your Browser Sends Information Too
Beyond cookies, your browser automatically shares certain technical details when you visit any website. This includes your IP address, browser type, operating system, and referring page. We collect this standard information to ensure compatibility and diagnose technical issues.
Managing Your Cookie Preferences
You have several options for controlling how tracking technologies work on your device. Most browsers let you block or delete cookies entirely, though this might affect site functionality.
Browser Settings
Every major browser includes cookie management tools. You can typically find these under privacy or security settings. You can block all cookies, block third-party cookies only, or delete cookies after each browsing session. Keep in mind that blocking essential cookies will prevent you from logging into the WiseUpIA platform.
Opt-Out Tools
Several industry organizations offer opt-out mechanisms for advertising cookies. These don't block cookies entirely but signal to participating networks that you prefer not to receive targeted advertising. Your browser's "Do Not Track" setting serves a similar purpose, though not all services respect this signal.
Mobile Device Controls
Smartphones and tablets have built-in privacy controls that limit tracking across apps and websites. iOS and Android both offer settings to restrict ad tracking and reset your advertising identifier. These controls work differently than browser cookies but serve similar privacy functions.
How Long We Keep This Data
Different types of data have different retention periods based on their purpose.
Deleted immediately when you close your browser or log out
Retained for up to one year to maintain your preferences
Stored for up to two years to identify long-term usage trends
Typically expires after 30-90 days depending on campaign duration
We periodically review and delete data that no longer serves a legitimate business purpose. You can request deletion of your personal information by contacting us directly.
Updates to This Policy
We'll update this policy when we add new tracking technologies or change how we use existing ones. Material changes will be noted at the top of this page with a revised date. If we make significant changes that affect your privacy rights, we'll notify active users through email or an in-platform message.
Continuing to use wiseupia.com after policy updates means you accept the revised terms. If you disagree with changes, you should discontinue use and contact us about deleting your account data.
Questions About Our Tracking Practices
We recognize that data privacy matters, especially for businesses handling financial information. If something in this policy isn't clear, or if you have specific concerns about how we track and use data, we're happy to discuss it.
Businesses operating in Vietnam often have particular questions about data handling and local regulations. We've designed our practices to comply with applicable privacy laws while providing useful functionality.
Get in Touch
Questions about cookies or data privacy? Reach out to our team.
Email: contact@wiseupia.com
Phone: +84 211 347 5576
Address: 805 Nguyễn Thi Định, Vĩnh Hiệp, Rạch Giá, Kiên Giang 92000, Vietnam